Insurance01
48%
lower cost per lead YoY
60% lower policy-acquisition cost
Digital Marketing Program Manager · Paid Social Lead
I build paid social programs that scale.
A digital marketing leader connecting media strategy, stronger conversion signals, and disciplined operations to measurable business growth.
Current scope
AAA Auto Club EnterprisesFive business units · enterprise portfolio$28M+Annual paid social
3Person team led
5Business units
12+Years in digital marketing
Selected impact
Business outcomes,
not vanity metrics.
The strongest paid social programs improve the signal, simplify the system, and give every dollar a clearer job to do.
Travel02
$19M+
in attributed revenue
51% more investment · 9x Meta-modeled iROAS
Membership03
60%
lower cost per purchase YoY
Subscription acquisition at greater efficiency
Financial Services04
85%
lower cost per approval YoY
Bread Financial Credit Card
Current role
01 / AAA
AAA Auto Club Enterprises
Digital Marketing Program Manager · Paid Social Lead
Led a 3-person team overseeing $28M+ in annual paid social across five business units, shaping budget allocation and the systems used to launch, measure, and improve the work.
Performance
Improved conversion signals, in-app forms, audience strategy, and event optimization to materially lower acquisition costs.
Operating model
Built the in-house team and standardized the workflows that connect briefs, launches, QA, testing, and reporting.
Portfolio growth
Expanded the channel mix while giving stakeholders clearer reporting across lines of business and stages of the funnel.
How I work
Build the engine,
then improve it.
Performance compounds when people, platforms, and measurement are designed to work as one system.
01
People + process
Built the in-house team
Hired talent and standardized intake, launch, and testing workflows in Monday.com—turning paid social activation into a repeatable operating model.
02
Channel expansion
Made four platforms operational
Expanded the program to TikTok, Reddit, Pinterest, and Snapchat, establishing the event tracking, targeting, and creative workflows each channel needed.
03
Measurement
Connected media to decisions
Built Looker Studio and Adobe Analytics dashboards that bring performance signals together for faster optimization and clearer growth measurement.
Earlier work
A foundation built across growth, acquisition, and automation.
Digital marketing management
LionsGate Real Estate Group
15K+leads generated
SEO + digital growth
KW Music Studios
150%increase in annual revenue
Marketing automation
Kimble Charting Solutions
100+hours saved
About
I’m a growth-minded digital marketer who enjoys turning complicated programs into clear, scalable systems.
My experience spans paid social, paid search, SEO, analytics, and cross-functional marketing execution across insurance, travel, financial services, real estate, enterprise software, and e-commerce.
I’m at my best when strategy and execution need to meet: building teams, improving campaign performance, creating better workflows, and translating data into decisions people can act on.
Let's connect